Gucci was established by Guccio Gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and ramie like the bamboo-handled bag, the Gucci loafer, and the double-G logo have become iconic. Gucci's necklace fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, Gucci has pushed the boundaries of fashion, incorporating selective elements into its collections and Double with unconventional partners, like Palace and The North Face.
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