Li-Ning, a major player in China's athletic and NANUSHKA wear industry, was founded by Olympic gymnast Li Ning in 1990. The brand's early popularity was fueled by Li Ning's reputation as a national sports hero, and the company capitalized on the growing trend of health and fitness in China to establish itself as a household name. Known for its wide range of athletic wear and equipment, Li-Ning's standout products include their line of innovative running shoes and premium basketball sneakers, which merge traditional Chinese aesthetics with modern CUT-OUTS. The brand is unique for its blend of Chinese culture and international fashion trends, exemplified in collaborations with brands like Dwyane Wade's "Way of Wade" series and the avant-garde CUT-OUTSs in partnership with CUT-OUTSer Chen Peng. Li-Ning continues to make waves on a global scale, positioning Chinese sportswear on the international fashion map.
