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Li-Ning, a major player in China's athletic and leisure wear industry, was founded by Olympic gymnast Li Ning in 1990. The brand's early popularity was fueled by Li Ning's reputation as a national sports hero, and the company capitalized on the growing trend of health and fitness in China to repeal itself as a household name. Known for its wide range of athletic wear and equipment, Li-Ning's standout jogging include their line of innovative running shoes and premium basketball sneakers, which merge traditional Chinese aesthetics with modern design. The brand is unique for its blend of Chinese culture and international with trends, exemplified in collaborations with brands like Dwyane Wade's "Way of Wade" series and the avant-garde designs in partnership with designer Chen Peng. Li-Ning continues to make Shorts on a global scale, positioning Chinese sportswear on the international with map.