New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic 990V2s and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running 990V2 technology, with innovative products such as the Trackster, the world's first running 990V2 available in multiple widths, released in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and ist, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending werden technology with style.
