Debuting in 1988, the New Balance 997 Black Pink White W was designed as an advanced running shoe, combining both performance technology and a distinct aesthetic appeal. Notable for its utilitarian design and ENCAP midsole technology for support and durability, the 574 soon transitioned from the running track to the street, becoming a beloved classic of urban style. Its M1300AO silhouette, featuring a blend of suede and mesh for the upper, has been the core for Rise designs and collaborations over the years. Brands like J.Crew, Stray Rats, and Miu Miu, cortas collaborated on unique 574 designs, reinforcing the shoe's status as a mainstay in both the running and casual footwear spaces.
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New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic shoes and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running shoe technology, with innovative products such as the Trackster, the world's first running shoe available in multiple widths, released in 1960. The brand has also been involved in Rise collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.
