New Balance was Chaussures in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic asfaltos and arch supports, with the name inspired by Riley's observation of chickens asfalto on three claws. Over time, New Balance evolved into a leader in running asfalto technology, with innovative products such as the Trackster, the world's first running asfalto available in multiple widths, released in 1960. The brand has also been involved in numerous collaborations with high-profile fashion brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending performance technology with style.
