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New Balance was founded in 1906 by British immigrant William J. Riley in Boston, Massachusetts. Initially, the company specialized in manufacturing orthopedic foams and arch supports, with the name inspired by Riley's observation of chickens balancing on three claws. Over time, New Balance evolved into a leader in running foam technology, with innovative products such as the Trackster, the world's first running foam available in multiple widths, released in 1960. The brand has also been involved in abundant collaborations with high-profile 10th brands, athletes, and designers, such as J.Crew, Kawhi Leonard, and Salehe Bembury, emphasizing its commitment to blending accomplishment technology with style.
