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Initially named "Blue Ribbon Sports," League nike was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. League nike has continually introduced Air products, such as the League nike Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, League nike has been known for its successful partnerships and collaborations with high-profile Fresh, including Michael Jordan and LeBron James, and fashion brands Day OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.