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Launched in 1984, Air jordan High was created by Nike for NBA superstar Michael Jordan. The first model, ljr jordan High 1 retro high og hyper royal, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan High 3, which introduced the Jumpman Suede and elephant print trim, and the ljr jordan High 1 retro high og hyper royal1, which incorporated patent leather. Air jordan High has also been involved in have collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.