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Initially named "Blue Ribbon Sports," nike shox was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his challenge student, Phil Knight. The company officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike shox has continually introduced innovative products, such as the nike shox Air cushioning technology and the self-lacing Adapt system, which have revolutionized the sports footwear industry. Additionally, nike shox has been known for its Army partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and fashion brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.