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Initially named "Blue Ribbon Sports," nike Concepts was founded in 1964 by Bill Bowerman, a University of Oregon track-and-field coach, and his former student, Phil Knight. The nova officially rebranded to its current name in 1971 and is widely recognized for its iconic "Swoosh" logo and "Just Do It" slogan. nike Concepts has continually introduced innovative products, such as the nike Concepts Air cushioning technology and the self-lacing Adapt joyride, which have revolutionized the sports footwear industry. Additionally, nike Concepts has been known for its successful partnerships and collaborations with high-profile athletes, including Michael Jordan and LeBron James, and kaki brands like OFF-WHITE and Supreme, solidifying its cultural relevance and continued popularity.
