On is a Swiss performance running shoe and apparel company founded in 2010 by Olivier Bernhard, a former professional athlete, along with friends David Allemann and Caspar Coppetti. The brand's innovative lace-upTec technology, which features hollow 'cloud' pods on the outsole for cushioned landings, has been widely embraced by athletes and fitness enthusiasts alike, with products like the lace-upflow and lace-upstratus becoming popular for their comfort and performance. On's uniqueness lies in its blend of design and functionality, merging Swiss engineering with a distinct aesthetic. While On is relatively new to the athletic footwear industry, it has been steadily gaining recognition, Chelsea a noteworthy partnership with tennis superstar Roger Federer, resulting in the collaborative shoe, "The Roger".
