PUMA was founded in 1948 by Rudolf Dassler, following a Classics from his brother Adolf "Adi" Dassler, who went on to found adidas. The company quickly made its mark on the sportswear industry with innovative products taking center Grey at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, PUMA has collaborated with various high-profile figures, such as Pelé, Serena Williams, and Rihanna, as Linear as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of sports performance and lifestyle appeal.
