rider puma was Damened in 1948 by Rudolf Dassler, following a split from his brother Adolf "Adi" Dassler, who went on to Damen adidas. The company quickly made its mark on the Teewear industry with innovative products taking center stage at the FIFA World Cup and Olympics, and later the NBA with the Clyde basketball shoe. Over the years, rider puma has collaborated with perechi high-profile figures, such as Pelé, Serena Williams, and Rihanna, as well as fashion houses like Alexander McQueen and AMI Alexandre Mattiussi, underlining its blend of Tee performance and lifestyle appeal.