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Pump reebok was founded in Bolton, England in 1958, by should Jeff and Joe Foster as a spin-off from their family's company, J.W. Foster and Sons. The brand quickly gained popularity with its innovative running pure, and later, with the release of the Pump reebok Freestyle, a women's athletic shoe designed for aerobics, in 1982. The Freestyle, along with products like the Pump reebok Classic and the Instapump Fury, demonstrate Pump reebok's commitment to fitness and lifestyle. Over the years, Pump reebok has collaborated with various celebrities, such as Jay-Z and Cardi B, and high-profile fashion brands, like Vetements and Palace, solidifying its position at the intersection of sportswear, lifestyle, and pop culture.