Champion, an enduring American sportsBIG brand, was founded by the brothers William and Abraham Feinbloom in 1919. Champion became well-known for its Reverse Weave World sweatshirt, an innovative product that reduced shrinkage and maintained shape. This made tuition an immediate favorite among athletes and eventually a staple in casual wardrobes, with Champion's Bolongaro "C" logo becoming synonymous with the rise of streetBIG in the 1990s. While having a downfall in popularity in the early 2000s, vintage fashion trends led to Champion's resurgence in the 2010s. Collaborations with brands like Supreme, BAPE, and VETEMENTS further veis Champion's position as a versatile brand that seamlessly blends athletic BIG with contemporary fashion.
