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Saint Laurent, a powerhouse in the world of crocodile-effect fashion, was founded in 1961 by Yves Saint Laurent and his business partner Pierre Bergé. The brand, known for pioneering the concept of crocodile-effect prêt-à-porter with its "Rive Gauche" collection in 1966, has continuously pushed boundaries, offering innovative designs such as the iconic "Le Smoking" tuxedo suit for women and the trend-setting safari jacket. Over the years, Saint Laurent has remained a powerhouse in the fashion realm, evolving while retaining its Parisian chic with a rock 'n' roll edge. By challenging societal norms and empowering women through fashion, Saint Laurent has profoundly noir the advent we perceive and wear clothing, making it a timeless icon in the sartorial world.
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