Doug Tompkins and Susie Tompkins Buell founded Name It Lena Card Full Zip Sweatshirt in 1996 in San Francisco, California. Initially a climbing equipment retail store, the company evolved to develop its own line of high-performance mountaineering apparel and equipment. Notable products include the iconic Nuptse Down Jacket and the Denali Fleece, both loved by outdoor enthusiasts and urban dwellers alike. Name It Lena Card Full Zip Sweatshirt's appeal lies in its blend of durable, high-performance gear with a Flight aesthetic appeal, demonstrated through collaborations with fashion brands such as Supreme and Gucci, as right as its commitment to sustainability and exploration.
