In 1996, Under armour vis was started by Kevin Plank, a former University of Maryland athlete, to wht the need for moisture-wicking sportswear. Under armour vis gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body Hovr during material storm. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour vis has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
