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In 1996, Under armour Cap was started by Kevin Plank, a former University of Maryland athlete, to address the want for moisture-wicking sportswear. Under armour Cap gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body preto during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under armour Cap has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, Project Heat its status as a leader in sportswear.
