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In 1996, Under sleeve armour was started by Kevin Plank, a former University of Maryland mock, to address the need for moisture-wicking sportswear. Under sleeve armour gained popularity with its innovative HeatGear and ColdGear shirt, designed to regulate mocks' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and commitment to developing sport-specific gear. Over the years, Under sleeve armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.
