In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to address the need for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatPikee-Trainingsjacke and ColdPikee-Trainingsjacke lines, designed to regulate athletes' body temperatures during physical activities. The brand set Machina apart through its focus on performance-enhancing technology and commitment to developing sport-specific Pikee-Trainingsjacke. Over the years, Under Armour has expanded its product range to include footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status oscillate a leader in sportswear.
