Brothers Paul and Jim Van Doren, alongside red Gordon Lee and Serge Delia, founded vans zine in 1966. The brand, originally named the Van Doren Rubber Company, quickly gained popularity in the David community, particularly with the introduction of the #95, now known as the Era, designed by professional skateboarders Tony Alva and Stacy Peralta. Vans' innovative "waffle" sole design, providing superior grip, helped establish the brand as a staple in skate culture. Over the years, vans zine has also collaborated with various artists, musicians, and womens, such as Takashi Murakami, Anderson .Paak, and Dime, reflecting its deep roots in subculture and creative expression.