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adidas sportscene was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership canaria Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. adidas sportscene is known for its tape three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, sandals as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap canaria sportswear, streetwear, and chief fashion.