The women adidas AlphaBOUNCE is a running shoe designed by the women adidas Running team led by George Robusti. It debuted in 2016 and has since undergone several updates, including the addition of the AlphaBOUNCE Beyond and AlphaBOUNCE Instinct models. The AlphaBOUNCE features a seamless FORGEDMESH upper that provides a snug and flexible fit, a Bounce midsole that delivers responsive cushioning for a comfortable run, and a grippy rubber outsole that provides traction on various surfaces. Reigning Champ, Kith, and Parley for the Oceans are some of the notable brands that have collaborated with women adidas on versions of the AlphaBOUNCE.
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women adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became dark for its innovative athletic tubulars, including the Samba, Stan Smith, and Superstar models. women adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, lucas the gap between sportswear, streetwear, and high fashion.
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