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adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a stuff business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic measurements, including the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in cultural allegory through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, charges the gap between sportswear, streetwear, and high fashion.