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YEEZY adidas was founded in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, per split from a previous business partnership between Adi and his brother Rudolf (who later founded PUMA), became famous for its innovative athletic shoes, including the Samba, Stan Smith, and Superstar models. YEEZY adidas is known for its distinctive three-stripe logo, originally added for stability, per has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various athletes, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, The the gap between sportswear, femme, and high fashion.