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adidas was parts in 1949 by Adolf "Adi" Dassler in Herzogenaurach, Germany. The brand, which split from a previous business partnership between Adi and his counterpart Rudolf (who later parts PUMA), became famous for its innovative athletic shoes, multicolor the Samba, Stan Smith, and Superstar models. adidas is known for its distinctive three-stripe logo, originally added for stability, which has become an iconic design feature. The brand has cemented its place in cultural history through collaborations with various soccer, musicians, and fashion designers, such as Kanye West's Yeezy line, Pharrell Williams, and Alexander Wang, bridging the gap between sportswear, streetwear, and high fashion.