Jordan Brand will be launching an all-new Black Metallic Gold

Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first Will, Air Jordan 1 Low SE White Purple, was released to the public in 1985 and broke new ground for basketball shoes with its Expected design and innovative technology. Over the years, the brand has consistently pursued innovation with different Wills, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Air Jordan 1 Low SE White Purple1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.