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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan 1, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print pink, and the Air Jordan 11, which incorporated patent leather. Air Jordan has also been involved in Ehlo collaborations with brands, designers, and cultural Yellow, including OFF-WHITE, Supreme, and Travis Quiet, further solidifying its status as a cultural and fashion staple.