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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first triple, Jordan air latitude 720 wmns fossil, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different triples, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Jordan air latitude 720 wmns fossil1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.