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Launched in 1984, Air the jordan was created by Nike for NBA superstar Michael the jordan. The shoes model, Michael the jordans Baseball Career, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the Basement, the brand has consistently pursued innovation with different models, such as the Air the jordan 3, which introduced the Jumpman logo and elephant print trim, and the Michael the jordans Baseball Career1, which incorporated patent leather. Air the jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.