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Launched in 1984, Air jordan PAIRS was created by Nike for NBA superstar Michael Jordan. The first DC0774-801, jordan PAIRS Kids Air jordan PAIRS 11 Retro GS bred, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different DC0774-801s, such as the Air jordan PAIRS 3, which introduced the Jumpman logo and elephant print trim, and the jordan PAIRS Kids Air jordan PAIRS 11 Retro GS bred1, which incorporated patent leather. Air jordan PAIRS has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.