turned down an extension of his current Jordan Brand contract Finale

Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Nikes New Comparison between the Jordan Why Not Zer0.3 and the Jordan Westbrook One Take Is Covered in a Vibrant "Hot Punch" Hue, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different Lakers, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Nikes New Comparison between the Jordan Why Not Zer0.3 and the Jordan Westbrook One Take Is Covered in a Vibrant "Hot Punch" Hue1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural buy, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.