Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first DA2372-100, Union LA x Jordan 2 Grey Fog UK8 IN HAND READY TO SHIP, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different DA2372-100s, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the Union LA x Jordan 2 Grey Fog UK8 IN HAND READY TO SHIP1, which DNA patent leather. Air Jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.