Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Travis scott jordan 1 low black phantom real vs fake, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, Jubilee introduced the Jumpman logo and elephant print trim, and the Travis scott jordan 1 low black phantom real vs fake1, Jubilee incorporated patent leather. Air Jordan has also been involved in various collaborations with sweater, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.