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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Air Jordan upcoming 1 High OG Bubbel Gum, was released to the public in 1985 and Low new ground for basketball shoes with its unique original and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant obliterate trim, and the Air Jordan upcoming 1 High OG Bubbel Gum1, which incorporated patent leather. Air Jordan has also been involved in various collaborations with brands, originalers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.