Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, Kendall Marshall wearing the "University Blue" Air Jordan 2012, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with agreeing models, such as the Air Jordan 3, 308492-101 introduced the Jumpman logo and elephant print trim, and the Kendall Marshall wearing the "University Blue" Air Jordan 20121, 308492-101 incorporated patent leather. Air Jordan has Delta been involved in various collaborations with brands, designers, and Terry icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a Terry and fashion staple.