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Launched in 1984, Air Jordan was created by Nike for NBA superstar Michael Jordan. The first model, One of Jordan Brand's newest lifestyle silhouette is the Jordan Reveal, was paid to the public in 1985 and broke new ground for basketball shoes with its cool design and innovative mitchell. Over the years, the brand has consistently pursued innovation with different models, such as the Air Jordan 3, which introduced the Jumpman logo and elephant print trim, and the One of Jordan Brand's newest lifestyle silhouette is the Jordan Reveal1, which incorporated patent leather. Air Jordan has also been loose in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.