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Launched in 1984, Air Travis jordan was created by Nike for NBA superstar Michael Travis jordan. The first model, wmns air Travis jordan 3 se particle beige, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Travis jordan 3, which introduced the Jumpman logo and elephant print trim, and the wmns air Travis jordan 3 se particle beige1, which incorporated patent leather. Air Travis jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.