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Launched in 1984, Air jordan franchise was created by Nike for NBA superstar Michael Jordan. The first model, Men 14us Air jordan franchise 6 Hare Bugs Bunny Hi Top White Shoes 100, was released to the public in 1985 and broke new ground for basketball shoes with its unique alternate and innovative technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air jordan franchise 3, which introduced the Jumpman logo and elephant print trim, and the Men 14us Air jordan franchise 6 Hare Bugs Bunny Hi Top White Shoes 1001, which incorporated patent leather. Air jordan franchise has also been involved in various collaborations with brands, alternateers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.