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Launched in 1984, Air Brands jordan was created by Nike for NBA superstar Michael Brands jordan. The first model, Nike Air Brands jordan 1 Mid SE DIY DC4099 100 White Black Volt US 7 EUR 40 UK 6, was released to the public in 1985 and broke new ground for basketball shoes with its unique design and new technology. Over the years, the brand has consistently pursued innovation with different models, such as the Air Brands jordan 3, which introduced the Jumpman logo and elephant print trim, and the Nike Air Brands jordan 1 Mid SE DIY DC4099 100 White Black Volt US 7 EUR 40 UK 61, which incorporated patent leather. Air Brands jordan has also been involved in various collaborations with brands, designers, and cultural icons, including OFF-WHITE, Supreme, and Travis Scott, further solidifying its status as a cultural and fashion staple.