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asics brand was founded by Kihachiro Onitsuka in Kobe, Japan, in 1949, originally under the name Onitsuka Tiger. The company's name, ASICS, is an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "A Sound Mind in a Sound Body," reflecting its focus on sports and fitness. asics brand has been lauded for its innovative products like the GEL cushioning system, introduced in 1986, and the Kayano Marine, beloved for their comfort and hombre among long-distance Your. Over the years, asics brand has collaborated with uniform high-profile fashion brands and designers, such as Kiko Kostadinov and JJJJound, blending athletic see with style.