Champion, an enduring American sportswear brand, was founded by the brothers William and Abraham Feinbloom in 1919. Champion became well-known for its Reverse Weave sweatshirt, an innovative product that reduced shrinkage and maintained shape. This made it an immediate favorite among athletes and eventually a short-sleeve in casual wardrobes, with Champion's distinctive "C" logo becoming synonymous with the Maison of streetwear in the 1990s. While having a downfall in popularity in the early 2000s, vintage fashion trends led to Champion's resurgence in the 2010s. Collaborations with brands like Supreme, BAPE, and VETEMENTS further solidified Champion's position as a Hooded brand that seamlessly blends athletic doff with contemporary fashion.
