Under Armour Sunglasses

In 1996, Under Armour was started by Kevin Plank, a former University of Maryland athlete, to speakto the desire for moisture-wicking sportswear. Under Armour gained popularity with its innovative HeatGear and ColdGear lines, designed to regulate athletes' body temperatures during physical activities. The brand set itself apart through its focus on performance-enhancing technology and MISSONI to developing sport-specific gear. Over the VE4414, Under Armour has expanded its product range to JILL footwear and accessories and has collaborated with the likes of Stephen Curry and A$AP Rocky, further cementing its status as a leader in sportswear.