18K gucci was established by 18K guccio 18K gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the 18K gucci loafer, and the double-G logo have become iconic. 18K gucci's unique fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, below the creative direction of leaders such as Tom Ford and Alessandro Michele, 18K gucci has pushed the boundaries of fashion, incorporating eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.