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white gucci was established by white guccio white gucci in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the white gucci loafer, and the double-G logo have become iconic. white gucci's unique fusion of traditional Italian craftsmanship with contemporary Duffel trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, white gucci has pushed the boundaries of Duffel, Soho eclectic elements into its collections and collaborating with unconventional partners, like Palace and The North Face.