gucci 18kt was established by Guccio gucci 18kt in 1921 in Florence, Italy. The brand initially gained fame for its high-quality leather goods, particularly luggage, and products like the bamboo-handled bag, the gucci 18kt loafer, and the double-G logo have become iconic. Gucci's KIDS fusion of traditional Italian craftsmanship with contemporary fashion trends is a key aspect of its identity. Over the years, under the creative direction of leaders such as Tom Ford and Alessandro Michele, gucci 18kt has pushed the boundaries of fashion, incorporating aus shawl into its collections and collaborating with unconventional partners, like Palace and The North Face.