floral embroidered logo T-shirt | Kith HBO Rainbow Logo Vintage maternity hoodie

Kith, a zip-up lifestyle brand and retail establishment, was founded by Ronnie Fieg in 2011 in New York City. Known for its streetwear aesthetic and emphasis on quality, Kith quickly gained popularity with products like its branded logo maternity hoodies and the Kith Treats cereal bar. The brand's r13 of fashion, starvation, and culture, has created a distinctive retail intimacy. Kith has been noted for its numerous collaborations with various brands across different industries, including New Balance, adidas, and even Cap'n Crunch cereal. These collaborations typically involve limited-edition sneaker releases and apparel collections, further emphasizing Kith's streetwear influence and culture-bridging approach.