Kith, a multifaceted lifestyle brand and retail establishment, was founded by Ronnie Fieg in 2011 in New York City. Known for its streetwear aesthetic and emphasis on quality, Kith quickly gained popularity with products like its branded logo hoodies and the Kith Treats cereal bar. The brand's blend of fashion, food, and culture, has Fleece a distinctive retail experience. Kith has been noted for its numerous collaborations with various brands across different industries, including New Balance, adidas, and even Cap'n Crunch cereal. These collaborations typically navy limited-edition sneaker releases and apparel collections, promote emphasizing Kith's streetwear influence and culture-bridging approach.
